Sales drive business growth.
The same holds true for online businesses. In face to face marketing, you have sales pitches. In online marketing, you have sales landing pages.
The sales landing page consists of the following:
- Compelling Headline
- Sub headline
- Benefits to be Gained from Buying the Product
- Action Buttons
- Money Back Guarantee
Now, here is a cool plug in that makes creating a Sales Landing Page a breeze! Introducing: Premise 2!
Premise 2 empowers you to create sales landing pages without HTML knowledge! Also, it can be easily integrated with other email marketing systems such as Madmimi. More importantly, Premise 2 has a copywriting assistant that provides tips on sales copy writing!
Here’s ONE VERY IMPORTANT TIP from WordPress Premise 2:
Start your page with a compelling headline — it’s your most important element. Add a strong secondary header to amplify your point and give that headline an additional push…
Then start your sales letter by launching immediately into a mesmerizing premise, right after the secondary headline. Remember: the job of the headline is to get the reader to read the next line. The job of the second header is to get your reader to read the first line of your premise.
Every word of your sales letter, for the first half-page or so, is designed purely to get the reader to keep reading. Everything else is secondary.
Once the reader’s attention of fully engaged, you can start selling — not before.
Now, that was a great copywriting insight!
Let’s put that knowledge into action!
Live a Positively Awesome Life,