As a Virtual Professional, one of the most common questions asked by my clients is this: How do we rank #1 in Google?
Why Do You Want To Rank #1 in Google?
I’ll tell you in 3 stories.
My sister has a pet dog whose name is Beckie. My sister and I live in one compound, and we have this tiny black dog running around our place.
I’m scared of dogs. Beckie must have sensed the fear that she stays away from me.
As a family, we never had a pet or a dog, for that matter, simply because I’m afraid of dogs. My 2 sons grew up missing the opportunity to own a pet.
Beckie stays away from me. But with the case of my 2 sons, it’s the exact opposite.
Beckie is standing near our gate eagerly welcoming my 2 sons when they come home.
When we are in the living room, she rushes to one of the Kuyas, wagging his tail. My 2 sons would eagerly play with her.
From a distance, I would watch Beckie with his wagging tail.
One day, Beckie got sick.
So what did my son do?
He went online and googled for a vet near our place. We live in Makati, so he googled “Vet in Makati”, hence we found MakatiDogAndCatHospital.com
So this gives you a clue, why it is very important for a business to rank 1 in Google. Business want to be visible, most specially when a customer is ready to buy or avail of their services.
How does a business become visible online?
They have to be in Page 1 when people search in Google.
I have a client who has a veterinary clinic in Paranaque. The clinic is named after his father, hence the name Carlos Veterinary Clinic.
My client’s request is to have a website that ranks 1 in google.
Last Saturday, during our 3 – hour technical webinar for the Marketing Success Formula (MSF), Jomar Hilario taught us how to make our client’s business more visible in Google.
Jomar taught us 2 very important techniques on how to rank 1 in Google:
- The tool or app to use discover keywords people use
- The correct formula for naming the website. For my techie friends, they call it the domain name or the dot.com name
First, Jomar introduced us to Google Adwords: Keyword Planner Tool.
It is a tool that helps you discover what words people use to search for your business.
Tip: you need to have an account to use Google Adwords: Keyword Planner Tool. If you are a gmail user, your gmail automatically becomes your account 🙂
In Google Adwords: Keyword Planner Tool, you will type in the nature of your business
Out comes several keywords. These are the words people use when searching for your business. In my client’s case, we typed in “veterinary clinic”.
For our next step, Jomar told us to look and click on the average monthly searches and rank those keywords.
From this ranking, Jomar advised us to have the word “vet” not veterinary in our website’s name. Why? Because people google the word “vet” more often.
Next, Jomar taught us the formula to name our website the correct way
Here is the correct formula for naming a website: Place/Location + Niche or what you do
Following Jomar’s formula:
Place/Location of the business: the veterinary clinic is located at Dr. Arcadio Santos Avenue, along Sucat Road of Parañaque City
Niche or What We Do: It is a veterinary clinic
Viola! Our website’s name becomes ParanaqueVetClinic.com
Doc Sixto, a long-time student of Jomar for the Marketing Success Formula, wants to have an online store that sells pet stuff.
He currently owns ETC Pet Supplies. He was considering naming his website ManilaPetSupplies.com. This was before Jomar had the 3-hour Technical Webinar for the Marketing Success Formula (MSF)
Following Jomar’s formula:
Place/Location of the business: Manila
Niche or What We Do: Pet Supplies
On the same night that Jomar was teaching this during the webinar of the Marketing Success Formula (MSF), we immediately went to Google Keyword Planner Tool and made a major discovery!
When people are searching for per supplies and stuff, they google the words “Pet Shop” not pet store or pet supplies!
Viola! Doc Sixto’s next website is born: ManilaPetShop.com
There you have it! The Simple Formula On How To Make Your Website Rank #1 In Google.
The long hours of agony thinking about the name of the website or the domain name to buy was easily avoided via Jomar’s powerful lesson in the Marketing Success Formula. The program is actually designed for the business owner (the one who will absorb the marketing concepts and ideas) and his assistant (the one who will implement the lesson). It’s a win-win program for business owners for it has 2 components, a live meet-up and the technical step-by-step webinar.
Here’s Jomar’s formula for naming a website: Place/Location + Niche or what you do
Here’s the where you can find more powerful stuff for your business: http://msformula.com
Have a positively awesome life,
Your Positively Awesome Virtual Assistant From Manila
P.S. Special shout out to Jay Cee who guided us in buying the domain names and set up the websites of MakatiDogAndCatHospital.com, ParanaqueVetClinic.com and ManilaPetShop.com