Have you ever been to the World Trade Center?
Now, can you imagine this
… 45+ talented artists waiting for their turn to jam and perform
… inside a monstrous bus
… parked INSIDE the World Trade Center?
I cannot imagine this even in my dream ha ha!
But this is how Wish 107.5 did their very first broadcast on August 10, 2014!
Fast forward today, the said bus is still the very first FM station on wheels and Wish 107.5 is now The Number One FM YouTube Channel in the Philippines.
Do you want to know how they are doing it?
… organically growing their subscribers to 700,000++ and counting?
… amassing 280,000,000 views from all over the world?
… in just 2 years?
Clue: It’s not technical
It does not even involve the latest apps
… And you probably know these secrets.
If you are a business person or an entrepreneur, you probably know these practical and basic marketing principles.
Let’s take a ride to discover the secrets that made Wish 107.5 The Number One FM YouTube Channel in the Philippines 🙂
Top 3 Secrets To Becoming #1 In YouTube
1. Think Big, Think Creative
Have you been inside a DJ booth?
It’s normally square, surrounded by equipment and computer, with a black big mike in front.
The people behind Wish 107.5 have this normal DJ booth in their main office located in Quezon City.
But they knew that they have to dare something different to be able to grab the eyeballs and eardrums of the public. Plus, they know how important it is to reach out to their audience.
Hence the Wish 107.5 Bus was born.
It wasn’t just a bus, it is a monster bus equipped with state of the art technology that allows them to reach out, embrace and touch the hearts of their audience.
Lesson: Dare to Think Big To Be #1
2. Persistence Pays Big Time
Trivia: Did you know what was their biggest problem when Wish 107.5 was about to be launched in 2014 at the World Trade Center?
Actually, one of the people behind the FM station was worried about 2 things:
Problem #1: What if there will be a brownout during the launching?
A nightmare, isn’t it? But this was solved by having multiple standby generators in the venue. So problem solved!
Problem #2: How can you please 45+ artists in one venue?
During their launch, one by one the artists performed live inside the bus while parked inside the World Trade Center.
As expected, there were diva moments. There were delays, tempers flared, some waited for their turn impatiently.
Those who weren’t able to wait walked out and left.
But are you ready for this?
Those who patiently stayed are now the ones getting the most number of views in the YouTube Channel of Wish 107.5. You don’t believe me? Check it out here: Wish 107.5 WishClusive Videos
Most of these artists were just starting in their careers at that time. Many of these artists persistently developed their talents by joining singing contests like “The Voice Philippines”, “Tawag Ng Tanghalan”, “EuroPop Festival”, “PLDT Singing Idol”, and more.
Win or lose, they persisted.
Just like the men and women behind Wish 107.5. When confronted with challenges, they move forward..
Lesson: If you dare to dream big, expect big problems but persistence pays big time
3. Serve. Serve. Serve
Trivia: Did you know what was their goal when they first did the live broadcast?
Nope! It wasn’t their goal to become the #1 FM YouTube Channel in the Philippines when they started.
Their intention was to simply reach out and go to the parks, streets, roads where the fans are more than welcome to groove and move with the music.
They wanted to reach out and touch the hearts of …
- the single men and women longing for love
- couples dreaming big for their children
- office workers craving for time to chill and relax their tired bodies
- families trying to find togetherness in the middle of EDSA traffic
- friends catching up riding together in a UV Van
- barkadas planning on their travel and squad goals
- students cramming for their exams
- seniors reliving their past loves and theme songs with their apos
- executives and managers craving for power naps in between meetings
… and if they missed the live broadcasts or the concert-level gigs in the Wish 107.5 Bus, they can catch it at the Wish 107.5 YouTube Channel.
Listeners can watch it at their most convenient time, watch the replays, and listen to it when they need the assurance that life must go on.
Lesson: Focus On Serving
There you have it! The Top 3 Secrets on How To Become The Number One FM YouTube Channel in the Philippines 🙂
How Can An Ordinary Person Like You Be #1?
I know you.
You might be thinking, “Jones, Wish 107.5 is a big company. I’m just a small business owner or I’m just an individual wanting to reach the top!”
You are missing the point, my friend.
You see, it’s not just the latest technology, apps, a huge team, or big budget that will propel you to the Number 1 spot.
Wish 107.5 started in the mind of 1 person, they did not have a big team (even up to now!), they do not have a big budget (even this one is a challenge for them!)
Again, it’s about …
#1 Daring to think big
#2 Having persistence despite challenges
#3 Serving and caring for your audience
Do you have only #1 and #2?
Sorry but you can only be #1 at the bottom!
But if you have #1, #2 and #3, the people you serve will put you in the #1 spot in their hearts…
Just like what happened to Wish 107.5 who is now The Number One FM YouTube Channel in the Philippines after 2 years.
As you listen to Wish 107.5, my wish for you is to be inspired by their story.
Don’t be afraid to think big
Persist despite challenges
And more importantly…
Go forth and start serving your audience!
Your Positively Awesome Virtual Assistant,
P.S. After attending the Wish Music Awards, I added one wish in my bucket list. My new wish is to ride the Wish 107.5 Bus! Will you join me to discover how to make this a reality?
Thanks Wish1075.com for the photos!